Keywords are the terms that the user types into a search query. So it is important to make sure that the content of the website has the terms in the search query. So it is very important to understand what our site has to offer and the key words should be made on that basis. It is not always about getting visitors to your site, but about getting the right kind of visitors. The visitors that are generated to a website should be the ones who are seeking the services offered by the website.
Let us look this by an example. Suppose, I have company which provide Utah SEO Services. So my target audience should be the ones looking for SEO services. SO in determining the keywords SEO should anticipate what will be the search queries entered by the user. So the possible keywords could be: SEO, SEO Company, SEO services, SEO Services Company.
So we have figured out the basic search queries. But keywords are more effective when they are specialized rather than generic. For each popular keyword we are competing with hundreds of other websites from all over the world. So it is important to add the location to your keywords. Search engines give preference to local listings in the search results. So adding location will help in ranking your website higher.
So adding locations our new set of keywords will be: SEO, SEO Company, SEO Services Company, Utah SEO, Utah SEO Company, Utah SEO Services or even more specific ones like SEO Salt Lake City Utah. By adding locations your website will rank higher in the local listings and also your location will be depicted in the Google map. Having your company’s location in the Google maps has multifold benefits
It will help to place your company’s presence in the map results.
It helps the users to locate your company easier.
It helps to rank higher in the local listings of the search results.
User reviews or testimonials can be added on the map results which will improve the rankings of the website and enhance the business.
But our keywords to be generating traffic more research and planning must be done in choosing the keywords. Remember, more popular the keyword, more the competition it will offer. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it’s best to focus on less competitive highly specific keywords.
So the keywords to optimize for should be determined after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all – which are the keywords that you feel describe your site best.
After you have chosen the keywords that describe your site, the next step is to make your site keyword-rich and to have good keyword density for your target keywords. Keyword density is a common measure of how relevant a page is. Generally the idea is that the higher keyword density, the more relevant to the search a page is. But over usage of the keywords in the content will lead to keyword stuffing which is considered as an unethical practice that tries to manipulate search results.
Like the density of keywords, the positioning of the keywords plays an important role in ranking of a website. The keywords in the URLs, page title, the headings and the first paragraphs will rank more than the keywords at the bottom of the page.