They say that the only constant thing in the world is change. According to Charles Darwin, we have evolved from simple organisms because of the concept of the survival of the fittest. As the environment changes all around us, we should adapt to these changes as well. Based on the fossils and archaeological information found and researched, many of our ancestors did not even have some of the advantages other animals have like thick fur and sharp claws. However, their minds (and opposable thumbs) became one of the defining ways a human differentiates from an animal. Its rationality, logic and creativity became weapons that stood out the test of time making humans the apex predator. There are still people questioning the legitimacy of Darwin’s ideas on evolution, but it is one of the more defining ideas of its time. The idea that humans evolve to become better is something that many philosophers, psychologists and even scientists still ponder. How far can humankind go in terms of its evolution? Are we already at its peak? Or are we still just at the tip of the vast changes that we will encounter for the rest of history?


Just like humanity, the computer and the internet started very simple. From equipment that only the Army can handle to the handheld devices we have now, it is a long and arduous process. There was also the dial-up internet which makes a lot of noise as it connects to advanced connections like the 4G and 5G. What was once a luxury became a commodity to now arguably a need by humans. Without the internet and devices, many cities in the world would just cease to function. Businesses would be affected, countries would go down and we would be plunged back to the Dark Ages. The internet became the sole body of language people depended on for communication and transactions. It is even unheard of to not have an internet connection anymore, at least in developed and developing countries. With the internet as essential as it is, there is no way to escape it.


With the devices used to connect to the internet, it all started with the computer or personal computer. These big and bulky machines were all the rage during the late 90’s. People were still skeptical back then with these devices along with the newly introduced cellular phone. Along with its high cost, most people deemed it not important to them yet. Then Apple and Microsoft paved the way for accessible devices for many people. Along with faster internet connections, people discovered the convenience of having cellular phones and computers. However, since most of these devices are too heavy or too big to be considered handheld, a need for smaller and pocket-friendly devices came in. These were the laptops, smaller cellular phones, and the tablets. It became like a fashion trend, wherein almost anyone can afford them and it became a part of the everyday life. Learn more about the history of mobile phones here.


This normalization of devices coincides with the development of the wireless internet. Back then, only computers can connect to the internet with wires leading to it. Due to this, the trend changed again. Phones that can handle internet connection along with touch screen technology, the bigger laptops were foregone. Mobile phones with computer like functions became the new fad. However, this died down as laptops and tablets became a trend again. In recent years, mobile phones went back into the market and still continue to be produced to this day. Faster internet connections are introduced and new models of phones come out every year that it almost becomes like an international event. People flock at phone stores trying to acquire the new model and it stays until the next one comes in.


With this, marketing strategies and advertising options also change with the times. Gone are the days of fliers that people just throw away and billboards that come become life-threatening hazards. Radio advertisement only has a very niche audience. Television ads are very expensive for a limited amount of time. As people transition from these media outlets to the internet, businesses and organizations also formulate a way to reach their customers using this medium. Websites get formed every single day, and domains keep getting acquired by the minute. However, having a good website does not necessarily mean more views and more sales. Search engine optimization is one of the ways you can increase traffic to your website. This is a technique with which you align the algorithms of the search engine so that it will favor your website and it would appear on the first page once you search for the keywords.


However, as mobile phones are also the most accessible way of people using the internet, businesses should also be wise about designing the website. It should be mobile friendly or has an alternate version for mobile users only. This ensures that people can access your website through any device and will not be frustrated if it does not work on their device. Preferably, mobile-friendly websites are very simplistic and is direct to the point. Ads are places in areas which can be seen but still does not affect the overall ambience of the website. Contents should also be organized as clutter filled websites could potentially turn off your website visitors.


As marketers and users of search engine optimization, we must be able to keep track of what is the trend. In this day and age, nothing is constant. We must adapt to the situation so that it will benefit the company or organization in the long run. Using SEO is not just about using the right keywords to illicit a response, it is about using certain techniques at the right time. Social media and the news are your friends; these can help you see potential trends with your consumers. Surveys can legitimize these trends and can also help you in seeing the feedback to your organization. Sure, change is inevitable but with the right preparation, anything is possible. Learn more about the connection between SEO and social media here: